Why Radio?

Get The Most From Your Investment

In an advertising age, media change every day, yet evidence shows that Canadians have never stopped tuning in to radio.  When accountability is critical, effective and creative use of radio offers outstanding return on investment.

Radio Gets Personal

Listeners have an emotional connection with their favourite stations and announcers. They tune in regularly, build bonds with on-air personalities and trust the information they hear. Listeners believe their station is speaking directly to them.

Radio Connects

Radio engages the listener’s imagination and creates vivid theatre of the mind. That’s why radio advertising has the power to penetrate barriers, inspire thought, create action and deliver results.

Radio Works

Win credibility. Stay on top. Increase the bottom line. Whether you’re a media planner or buyer, agency strategist, creative or advertiser, VISTA Radio is your premier resource for radio advertising support, inspiration, and the tools you need for on-air success.

Advertising Partners

Connection · Repetition · Recall · Results · The Power Of Radio!

Radio builds brand awareness:

  • Create ongoing daily presence with high exposure from morning to night everyday.
  • Become a part of our listeners daily routines; tuning in to our scheduled news, weather and other great programming.

Effective advertising for:

  • Generating brand recall in a consumers market.
  • Dominating markets with brand recognition.
  • Creating strong product awareness and demand.

Radio’s reach and daily presence provide competitive edge

Consumers spend a significant part of their day listening to radio, it delivers higher adult reach than newspaper and TV in all day parts from early morning to early evening. (Source: BBM-RTS Fall 10)

This ongoing, daily presence in the marketplace is key to creating a competitive edge enabling advertisers to stand out amongst the increasing volume of consumer-targeted messages.

Radio’s cost efficiency allows advertisers to be heard not only every day, but multiple times throughout the day. This average frequency is critically important for quickly delivering advertising response – web visits, store traffic, sales, brand recall and intent-to-purchase.

Average time spent per week

listening to radio
watching television

Tell Us What You Need. Contact Our Sales Team Now!

Sean Matheson
GSM – Vista Ideas

Joe Gabor
Director, Business and Digital Innovation

What Our Advertisers Say

The New FM 107.7 on site mobile radio remote was a very effective way to reach our customer base. We feel that the success of our Open House was impacted by the fact that the radio station was live on location. Making announcements throughout the day provided us with a connection to our existing customers as well as new ones. We look forward to using this means of advertising in the future.

Lorraine Quehl, Global Pet Foods

Lately we’ve been hearing lots about our “Retail Therapy” at Festival Marketplace and we always have comments about our visits to chat on the morning show about the various mall events. FM 107.7 always works well for us.”

MJ Thomson, Festival Marketplace

We’ve been very happy with the traffic from the web advertising.

Amanda Nuhn, Buchanan & Hall

Just wanted to say thank you to you, CJCS, Eddie, Jamie and Jim for their amazing coverage of our Toque Selling Event on Saturday! It was a huge success and we had a tonne of people come to see us who had heard the radio ad and came just to buy a toque!

Alison Dmytryshyn-Daniels, BrokerLink

This advertising has been great for the store. Lots of customers in looking for the products we are advertising and definite increase in sales as a whole! Thanks for your support and all your ideas!

Lorrie Ingram, Owner of Nutrition House

Never before have we had people stop us on the street to say they heard our ads and thoroughly enjoyed them. In fact, most people make reference to some of the anecdotes in the ads. We feel that we certainly get great value for our advertising dollars spent with your stations.

Barry (Sam) Blowes, President, CWT Blowes Travel

I have worked with the staff from both stations on promoting events
for many years. Staff has always showed extreme professionalism and knowledge. In 2011 Crys Newland and staff more then met our contract and expectations. Their expertise and skill in promoting our 2011 Walk a Mile in Her Shoes and Women of the Year Awards was unquestionably a huge part of our success in raising dollars for the shelter. We are looking forward to continuing our positive and successful partnership in 2012.

Fern Sharp, Optimism Place Women’s Shelter and Support Services

Our Brands

Sun FM

The River

The River

True North FM


103.5 The Bridge

The Bridge

Jet FM