Vista East is Born

By November 1, 2012News

A new powerhouse in local radio has burst onto the scene in Ontario with two dozen stations joining the Vista Radio family.

As scheduled, Vista’s acquisition of Haliburton Broadcasting Group closed on October 31, 2012, meaning approximately 80 staff in Ontario have come to work today with a new identity.

“Vista East is not a division of the company, it’s more for easy reference,” explained Vista President and CEO Margot Micallef. “We want to integrate our systems and our culture so we can develop best practice across the country, as a solid foundation for further expansion.”

Vista is aiming to become the premier independent broadcaster in Canada. The completed transfer of Haliburton’s assets now sees Vista operating a total of 64 radio licenses across Ontario, B.C., Alberta and the Northwest Territories.

“I’d like to thank Haliburton founder Chris Grossman, for his faith in us,” said Micallef. “We share many of the same values and goals and will continue making our common vision a reality.”

“I could not have picked a better successor to continue the legacy we started at Haliburton,” said Grossman. “Vista cares in the same way about its employees, listeners and advertisers.”

Committed to serving small-medium sized markets, Vista does not plan to develop a network of stations, but rather to invest in people and technology to deliver truly local content to each Vista community.

“We are one of the only Canadian broadcasters that is really growing, creating many opportunities for career progression within the industry,” said Micallef.

Current employment opportunities can be found at www.vistaradio.ca/careers.

We believe in striving for ever greater heights.
We believe in pushing boundaries.
We believe that everyone has within them the ability to be truly great.
By genuinely caring for what’s important to our employees, our listeners, our advertisers and communities we serve.
We connect people to people, products and services that enhance the quality of their lives.